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Digital Marketing

Digital Marketing Courses Information
Digital Marketing Courses Information

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.This term covers a wide range of marketing activities.

Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Through this Digital Marketing course, you will master the essential disciplines including SEO, social media, conversion optimization, web analytics, content marketing, email, and mobile marketing.

Curriculum
Module 1 - Introduction to Digital Marketing
  • Concept of Digital Marketing
  • Marketing Function
  • Planning Stage Consideration
  • Competitive Research
  • Industry Research
  • Developing Objective
  • Traditional Vs Digital Marketing
  • Digital Research
  • Audience Research
Module 2 - Search Engine Optimization (SEO)
  • Paid vs Organic Search
  • Keyword Analysis Research
  • Types of Keywords
  • Turning research into Content
  • Search engine algorithm
  • Measuring Success
  • How Search Works
  • Basic and Advanced techniques
  • On page & Off page Optimization
  • SEO plan of action
  • Types of SEO metrics
  • Local SEO
Module 3 - Content Creation
  • Content creation tools
  • Community management
  • Brand storytelling
  • Content seeding
  • Content marketing strategy
  • Define your personality
  • Content platforms
  • Content promotions
Module 4 - Search Engine Marketing
  • Bidding, Budget and Quality score
  • Google ads
  • Traffic conversion and landing
  • Ad scheduling
  • Ad Delivery
  • Keyword search
  • Search ads, banner ads, Video ads, product listing
  • Understanding Google ads express
  • How to create campaigns
  • Understanding google MCC
  • Defining campaign strategy
  • Campaign setup
Module 5 - Social Media Marketing
  • What is social media
  • How social media help business
  • Choosing right social media
  • Facebook, Instagram, Twitter, video marketing
  • Developing unique content
  • Behavioral and cultural standard for social media
  • Social media training
Module 6 - Email Marketing and SMS Marketing
  • SMS & Email Service Provider
  • Campaign performance
  • SMS & Email campaign creation
  • Email design & its component
  • Minimizing bounce and unsubscribes reports
  • Contact Database
  • SMS & Email strategy
  • Data Capturing
  • Email subject line
  • SMS & Email copy
  • Campaign delivery Challenge
Module 7 - Media Buying and Selling
  • What is media buying
  • Understanding client business
  • Finding website to advertise
  • Media buying case studies
  • Top media buying websites
  • Understanding your TG
  • Media buying tools
Module 8 - Google Analytics
  • Introduction to web analytics
  • Setting up analytics account
  • Google Analytics interface
  • Dashboard
  • Shortcut / Interface feature
  • Advertising linked with analytics
  • Admin interface
  • Managing Accounts/users
  • Real-time data / Home Tab
  • Intelligent Events
  • Data selection & Comparison
  • Google search console
Module 9 - Online Reputation Management (ORM)
  • Basics Of reputation Management
  • Brand Monitoring
  • Building positive links
  • Tagging
  • ORM Tips
  • Removing negative commands from google
  • Online Monitoring
  • Analyze client business
  • ORM Techniques
  • ORM Tools
  • ORM useful tricks
Module 10 – Social Media Marketing (SMM)
  • Audience Insight
  • Ads Managers
  • Ads Functions
  • Setup and customization
  • Understanding targeting
  • Facebook, Twitter , Instagram, LinkedIn and snapchat analysis
  • Facebook canvas
  • How to understand report and metric
  • Creating ads
  • Drafting ads for social media
Module 11 – Affiliates , AdSense and Blogging
  • Creating and Activating AdSense Accounts
  • How ads works
  • Ads Functions
  • Ad code implementation
  • Improving ad revenue
  • Using google analytics with AdSense
  • Channel publisher toolbar
  • Azure App Service
  • Products & partnerships
  • AdSense for YouTube
  • Reports

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